FUJIFILM INSIGHTS BLOG

How long have you been working at Fujifilm and what is your role in the company?

I have been with FUJIFILM Data Storage division for 3.5 years now as Director of Marketing for the FUJIFILM branded Linear Tape Open (LTO) product line, and I’m located at the FUJIFILM North America headquarters in Valhalla, NY. Prior to being with Fujifilm, I spent 13 years in business aviation marketing making sure that sales take off!

What’s do you like most about your job?

I have really enjoyed installing a digital marketing infrastructure from the ground up. This is what we call the “DX project” and it involves a lot of new technology, processes and organizational improvements. This allows our sales & marketing teams to be more efficient and results in a better customer experience when seeking information about our products, services and value proposition. But I also like the creative side and the development of content that we use in the DX project.

Can you talk about some of your recent marketing campaigns?

Our current campaign is called “Built on Tape” and started in early 2023. This ANA Award-winning campaign features eye-catching creative and is designed to build awareness for the fundamental advantages of modern data tape. We believe organizations can build solid storage strategies with tape as a building block especially when it comes to cool or cold data. Hopefully readers of this blog page will have seen our banner ads throughout the IT world. 

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The IT industry is often described as “dynamic”. That is to say, constantly changing, and evolving. There is always a “flashy new thing” to grab our attention and distract us. That may be the case when it comes to data storage. With relatively new and flashy things like SSDs, who’s had the time to pay attention to good old tape technology and the its role in ransomware protection?

Actually, lots of big data managers have been paying very close attention to tape technology these days. The largest active archives and archival cloud services on the planet are based on modern generations of tape storage. For everyone else, there is a killer app that is rapidly raising awareness for good old tape and that is ransomware protection.

Leveraging the low data storage cost, removability and portability of today’s highly advanced tape technology turns out to be a great way to get copies of mission-critical data offline and offsite for the inevitable day when cyber criminals take control of an organization’s network and demand a hefty ransom payment.

As National Cybersecurity Awareness Month is upon us, it is worth reviewing the cybersecurity advice and best practices recommended by the government, regulatory agencies and insurance companies. So here are five reasons why data tape backups should be part of every organization’s cyber security and ransomware protection plans:

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Big data, artificial intelligence, machine learning, video surveillance, and social media are among some of the biggest trends in the technology industry driving the creation of massive data sets that need to be managed and retained.

A new report from the Tape Storage Council: Tape Is Primed for The Rise in Secondary Storage, looks at the current data growth and economic factors driving the demand for advanced solutions to effectively contain Petascale and Exascale requirements. Many organizations continue to store this data on more costly to operate HDDs (hard disk drives) which require constant power and cooling to maintain reliable operations.

However, as digital data creation continues to grow at 25% or more per year, at least 80% of the world’s digital data is lower activity data optimally suited for secondary storage. Secondary storage is persistent storage designed to keep less critical and less active data on more economical, secure storage mediums that don’t need to be accessed as frequently as data on primary storage.

In response to this challenge, the tape ecosystem has significantly expanded its capabilities in recent years. LTO tape capacity continues to increase as new magnetic particles like Barium Ferrite and Strontium Ferrite will help to scale tape areal density for decades to come and current roadmaps signal that the trend of steady tape innovation will continue well into the future. It’s time to rethink existing data storage practices and take advantage of advanced magnetic tape for delivering the most sustainable, cost effective, highly scalable, and reliable mass storage systems.

For more information the ransomware-resilient, long-term data archiving benefits of tape storage and to download the full report, visit https://tapestorage.org.

Having lived most of my life in the Northeast, and having endured many cold and snowy winters, I was always jealous of the nice weather in California. Then to add to my jealousy, California was frequently referred to in the press as a “bellwether” state, particularly in politics. The term often applies to a geographic region where political tendencies might predict the eventual results for the entire country. In economics, a bellwether is a leading indicator of an economic trend.  When it comes to the data tape industry, I think it’s safe to say that the 50 TB tape system recently announced by Fujifilm and IBM is a bellwether for tape technology.  

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The 17^th annual edition of the Flash Memory Summit (FMS) was held at the Santa Clara Convention Center earlier this month with some 100 exhibitors and more than 3,000 registered attendees. FMS showcases the industry’s key applications, technologies, vendors, and innovative startups that are driving the multi-billion dollar high-speed memory and SSD markets. Started in 2006, FMS features the trends, innovations, and influencers driving the adoption of flash memory and other high-speed memory technologies that support demanding enterprise storage applications, high-performance computing, AI/ML, mobile and embedded systems from the edge to the core data center and the cloud.

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In this executive Q&A, Shota Kamimura discusses his role at Fujifilm as a media reliability engineer, solutions to data storage problems, and the future of magnetic data tape.

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At least for now, climate change is getting worse. We actually had the hottest days on Earth this July with a record global average of 62.92 degrees Fahrenheit. That does not sound that hot but it’s an average including summer in the northern hemisphere and winter in the southern hemisphere. These were the hottest days since 1979 at least, and broke records previously set in 2016 of 62.46 degrees F.

Severe weather could be seen across the U.S. from record-setting triple-digit heat waves out West and down South plus record rainfall and flooding in the Northeast with some locations getting 10 to 12 inches of rain in a single day. Extreme weather can be found in Asia, Europe, really all over the world. Global warming plus an El Nino event where the Pacific Ocean is releasing excessive heat are to be blamed. Scientists are sounding the alarm again that we must curb carbon emissions or we can expect more of the same, only worse, in the years and decades ahead.

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There are a plethora of studies and reports on cyber security and ransomware out in the marketplace, but I always enjoy reading and respect the findings of Jason Buffington, VP of Market Strategy at Veeam and his team. Their recently released 2023 Global Report on Ransomware Trends details lessons learned from 1,200 ransomware victims in 2022. You will want to download the full report here, but in the meantime, below are 5 key takeaways that I found compelling and aligns with other market research we have engaged in.

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Video surveillance has become an essential tool in many industries, from law enforcement to retail, transportation, and critical infrastructure. The ability to capture and analyze video footage has enabled organizations to enhance their security, prevent crimes, optimize operations, and make data-driven decisions.

However, with the proliferation of high-definition cameras, the exponential growth of video data, and the increasing demand for longer retention periods, managing video surveillance storage has become a significant challenge for many IT and security departments.

Rather than storing all video data on expensive, energy-intensive, high-performance storage devices such as hard disk drives, organizations can leverage a 2-tiered approach that provides for the quick access of the most recent video and the availability of all recorded video no matter when it was originally stored. This approach can significantly reduce storage costs, optimize system performance, reduce carbon footprint, and simplify video data management.

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Recently I had the opportunity to meet with a newly appointed Chief Sustainability Officer (CSO) at a major scientific research organization. In this new position that seems to be trending across many industries, this CSO has been tasked with the overall responsibility for understanding the organization’s energy profile and how its carbon footprint is spread across its many different departments and then to figure out what actions can be taken to help achieve its carbon reduction goals. With this understanding in place, the CSO will proceed to put downward pressure on the department heads to make meaningful change.

Given this background, the purpose of my call was to explain the role that today’s modern data tape can play in reducing power consumption and associated carbon footprint in data centers. Since this CSO really had no experience in large scale data operations, she was eager to listen given her need to start looking at every department to quickly identify opportunities for energy and carbon reduction. She will go after the low-hanging fruit first, but eventually no stone will be left unturned if her organization is to meet their aggressive sustainability goals.

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