Storage industry analysts are saying that 2023 will be remembered for its historic downturn in demand. This may be so, due to hyperscaler digestion of previous year’s capacity shipments. But a few things remain constant, such as the growth of data driven by the proliferation of new applications in the digital data sphere and things like data intensive AI/ML. You can also add in the steady expansion of IoT including video surveillance applications. Another constant is the increasing value of data that users want to keep more of and for longer periods of time. Users also want ready online access to that data giving rise to the popularity of cost-effective and energy-efficient active archive solutions. So here are my highlights for 2023 and really bold predictions for 2024!