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After a two year hiatus due to COVID, Fujifilm’s 12^th Annual Global IT Executive Summit took place last week in beautiful, warm and sunny San Diego. This year’s Summit theme was “Optimizing storage in the post-Covid, zettabyte age” where organizations have to do more with fewer resources while the value, volumes and retention periods of data continue to increase unabated. It was so good to once again interact face-to-face with members of the storage industry family including around a hundred or so customers, vendors, industry analysts, and storage industry experts during the 3 day event.

About The Summit
For those not familiar with the Summit, it is an educational conference featuring presentations from industry experts, analysts, vendors and end users about the latest trends, best practices and future developments in data management and storage. A concluding speaker panel with Q & A and peer-to-peer networking opportunities throughout the agenda truly make the Summit a unique storage industry event.

Key End User and Vendor Presentations
Similar to past Summits (we last convened in San Francisco in October of 2019) we enjoyed presentations from key end users including AWS, CERN, Meta/Facebook and Microsoft Azure. These end users are on the leading edge of innovation and in many ways are pioneering a path forward in the effective management of vast volumes of data growing exponentially every year.

From the vendor community, we were treated to the latest updates and soon to be unveiled products and solutions from Cloudian, IBM, Quantum, Spectra Logic, Twist Bioscience (DNA data storage) and Western Digital (HDD). The tape vendors shined a light on the continuing innovations in tape solutions including improvements in ease-of-use and maintenance of automated tape libraries as reviewed by Quantum. New tape applications abound from object storage on tape in support of hybrid cloud strategies as explained by Cloudian and Spectra, to the advantages of sustainable tape storage presented by IBM. It’s not a question of if, but when organizations will need to seriously address carbon emissions related to storage devices. After all: “no planet, no need for storage” quipped one attendee. Also included in the tape application discussions were the massive cold data archiving operations as presented by CERN and the hyper scale cloud service providers.

Finally from the world of tape, was a chilling, harrowing tale of a real life ransomware attack experienced by Spectra Logic and how their own tape products contributed to the safe protection of their data with the simple principal of a tape air gap.

Need for Archival Storage
We also heard about the latest updates in the progress of DNA data storage from Twist Bioscience and where the world of HDD is going from Western Digital. We are now firmly in the zettabyte age with an expected 11 zettabytes of persistent data to be stored by 2025. Just one zettabyte would require 55 million 18TB HDDs or 55 million LTO-9 tapes. As an industry we are going to need a lot of archival storage! That includes future technologies like DNA, advanced HDDs, optical discs, and of course, highly advanced modern tape solutions. Tape will continue to deliver the lowest TCO, lowest energy consumption and excellent cybersecurity. All the while tape is supported by a roadmap with increasing cartridge capacities to meet market demand as it unfolds. Certainly, the cloud service providers will leverage all of these storage media at some point as they fine tune their SLAs and prices for serving hot data to cold archival data.

Fred Moore, Horison Information Strategies

Analysts Share Future Vision
From the analyst community, we were treated to a visionary storage industry outlook from Fred Moore, president of Horison Information Strategies who shared the fact that 80% of all data quickly becomes archival and is best maintained in the lower tiers of his famed storage pyramid as an active archive or cold archive. Following Fred was important data from Brad Johns Consulting that showed the 18X sustainability advantage of eco-friendly tape systems compared to energy intensive HDDs. While we need both technologies, and they are indeed complementary, a tremendous opportunity exists for the storage industry to reduce carbon emissions by simply moving cold, inactive data from HDD to tape systems.

Rounding out the analyst presentations was Philippe Nicolas of Coldago Research with some valuable insights into end user storage requirements and preferences in both the U.S. and Europe.

Innovation from an Industry Expert
From the realm of storage industry experts, we had a compelling talk from Jay Bartlett of Cozaint. With his expertise in the video surveillance market, Jay shared how the boom in video surveillance applications is becoming unsustainable from a retention of content perspective. It will become increasingly cost prohibitive to retain high definition video surveillance footage on defacto-standard HDD storage solutions. Jay revealed a breakthrough allowing for the seamless integration of tier 2 LTO tape with a cost savings benefit of 50%! No longer will we need to rely on grainy, compromised video evidence.

Final Thoughts
The Summit wrapped up with a speaker panel moderated by IT writer and analyst, Philippe Nicolas. One big take away from this session was that while innovation is happening, it will need to continue in the future if we are to effectively store the zettabytes to come. Innovation means investment in R&D and production of new solutions, perhaps even hybrid models of existing technologies. That investment can’t come from the vendors alone and the hyper scalers will need to have some skin in the game.

In conclusion, the Summit was long overdue. The storage eco-system is a family from end users to vendors, to analysts and experts. As a family we learn from each other and help each other. That’s what families do. Fujifilm was pleased to bring the family together from around the globe under one roof, for frank and open discussion that will help solve the challenges we and our society are facing.

It seems like 2020 and 2021 have blended to combine into one long, tough time for all of us. Let’s hope 2022 emerges on the brighter side! In the meantime, here are 5 big predictions we see coming up in this New Year and beyond:

1. Increasing Focus on IT Energy Consumption

Severe weather was once again a hallmark of 2021, from the Texas deep freeze right up to the bitter end of 2021. As unusual tornadoes and wildfires reminded us of the negative impact of global warming and climate change.

According to a report from the United Nations released in August of 2021, irreversible damage has already been done to the environment as a result of greenhouse gas emissions. The world showed renewed interest in the COP 26 conference in Glasgow where countries from around the globe gathered to pledge their commitments to combat climate change.

Wall Street got in on the act too and will increasingly demand that companies disclose their sustainability initiatives and results. Accordingly, more and more companies will be appointing Chief Sustainability Officers who will put pressure on their organization’s energy usage including energy-intensive IT operations.  The use of renewables, but also energy conservation measures will be mandated.

Curbing CO2 emissions is quickly becoming a C-suite imperative and storage will not escape the scrutiny. Research shows that 81% of CIOs would consider alternative data storage options that are more cost-effective and sustainable. This will set the stage for new tape system deployments that not only can reduce TCO by more than 70%, but can reduce CO2 emissions by 95% compared to traditional HDD storage.

2. Return to Hybrid Cloud Strategies

Prior to COVID 19, the term “cloud repatriation” appeared often in the press as it turned out that cloud was not a panacea for everything. But COVID 19 understandably created short-term storage strategies often resulting in a flight to the cloud.

However, long-term thinking will favor hybrid cloud strategies where the best of public cloud plus on-prem private cloud provides maximum flexibility and value. This will especially apply to data accessibility, regulatory requirements, data governance, and cybercrime risks including ransomware.

Today’s modern automated tape solutions will provide the advantages of cost, scalability, reliability, and data protection to support the hybrid cloud model.

3. Storage Optimization Will Be Key to Data Growth Management

With the continuing digital transformation comes the zettabyte age of storage where data to be stored globally will approach 6.0 zettabytes (ZB) in 2022, according to a leading IT industry analyst.  Just one ZB would require 55 million 18.0 TB HDDs or 55 million 18.0 TB LTO-9 cartridges!

Storage optimization, that is to say, getting the right data, in the right place, at the right time, and at the right cost will be critical to maintaining competitive advantage.

Intelligent data management will be required, leveraging multiple tiers of storage, active archives, and innovative S3-compatible archive solutions for object storage.  Nowhere will this be more apparent than in digital preservation and high-performance computing environments with a simple need to offload expensive object storage to cost-effective tape systems using an S3-compatible API.

4. Continuing Rise of Ransomware

It has been said that ransomware is only in “its infancy” and it’s been said many more times, an attack is not a matter of “if” but “when.”  The FBI and CISA have weighed in with this advice:

“Backup your data, system images, and configurations, test your backups, and keep backups offline.”

As ransomware hackers mature in sophistication (and profits), online backups are increasingly being targeted to hamper recovery efforts, including cloud-based backups connected to a network. As a result, the value of affordable, removable, and highly-portable tape will only increase, providing true air gap protection (meaning offline, offsite backups in a secure location).

5. Video Surveillance Content Management

As we predicted last year, data tape has increasingly become a strategic option in managing the ballooning volume of video content associated with video surveillance applications.

Due to security reasons, regulatory compliance, or for future analytics, retention volumes and periods will only increase making legacy HDD solutions cost-prohibitive and unsustainable in terms of energy consumption. Look for increasing adoption of cost-effective tier 2 tape in video retention workflows in 2022.

Successfully emerging from the combined years of 2020 and 2021 will require getting back to strategic, long-term planning. Given the relentless growth of data, environmental concerns, and limited resources and budgets, today’s highly advanced tape storage will play an increasingly vital role in 2022 and beyond.

By Andrew Dodd, Guest Blogger, Worldwide Marketing Communications Manager
at Hewlett Packard Enterprise Storage

The presence of a ring of video surveillance cameras clinging to a vantage spot like a cluster of digital coconuts has long been a familiar sight in public spaces. And for many years, in both Hollywood and on television, countless storylines have turned on whether the detectives or investigators could access CCTV footage and solve the mystery by reviewing the tale of the tape.

But although the idea of cameras and surveillance has become an accepted feature of society (like it or not), what is less obvious perhaps is how much the market for video surveillance equipment is growing and how much the cameras themselves have changed. Both of these factors have profound implications for digital storage.

You had better be ready for your close up

First, the market. A 2020 report from IDC entitled “Worldwide Video Surveillance Camera Forecast, 2020-2025” (#US46230720) estimates that by 2025, the worldwide video surveillance camera market will grow to $44 billion, up from $23.6 billion in 2019, with a five-year compound annual growth rate (CAGR) of nearly 13%. This is largely due to the increasing adoption of smart camera systems and analytical software that enables them to be utilized in a variety of roles — beyond simple surveillance. Another report, by research firm IHS Markit, predicts that by the end of 2021 alone, there will be 1 billion surveillance cameras installed globally, with over 50% of those in a single country: China.

The growth of 4K

In the past, video surveillance cameras have sometimes been criticised both for their ubiquity and their usefulness: critics pointed out that although the cameras seemed to be proliferating in many public spaces, their benefit was undermined by poor image quality and resolution. Not any more. The next-gen cameras that are driving the growth to 2025 will increasingly deliver HD and Ultra HD (4K) images of astonishing detail and clarity. In turn, this is opening up a wealth of new applications that can be managed by artificial intelligence systems: for example, monitoring industrial equipment, providing security, and (more controversially) real-time facial recognition.

Why are cameras being deployed?

Many of today’s larger organizations such as hospitals, airports, university campuses, and casinos find themselves needing a video surveillance system as either a replacement for an aging CCTV installation or as a brand-new installation. The ability to quickly and easily provide high-resolution video evidence of a security incident can be very relevant in narrowing down suspects in case of a crime. And the same video evidence can also limit the liability of an organization in case of a lawsuit. So there are clearly business benefits in upgrading to the latest surveillance technology.

The storage challenge

But if the number of cameras is increasing rapidly, and if the quality of the images they produce is becoming more refined and detailed, then all of this can only mean one thing: we’re going to need a lot more storage. Gone are the days when weeks of footage could be kept on a handful of old videotapes that could be wiped and reused at the end of the month. In the first instance, today’s surveillance cameras record primarily record to disk. And a single hour of RAW 4K video footage produced by just one unit consumes something in the region of 110GB of disk capacity. Multiply this by millions of hours, and hundreds of millions of cameras, and it’s clear that video surveillance applications will require colossal amounts of storage, not just for the primary purpose of storing the original footage, but also for backing up and archiving that material.

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Recently my neighborhood had a rash of car break-ins by what turned out to be just a band of mischievous teenagers. But what struck me about this occurrence was the flood of homeowner video surveillance clips that appeared on social media and that were sent to the local police department to help identify the wrongdoers. It seems like everyone in the neighborhood has a home video surveillance system, perhaps to catch a doorstep package thief, or if nothing else, to catch the guilty dog walkers!

A Booming Market for Video Surveillance Solutions

Indeed, the video surveillance market is booming, not just in the relatively nascent consumer market, but in the commercial market and has been for a long time – in a much bigger way. The reasons for this include more affordable cameras with better resolutions soaring from 720p up to 4k and even 8k. In the meantime, video surveillance systems are finding more and more applications. Retail shopping malls, banks, hotels, city streets, transportation and highways, manufacturing and distribution operations, airport security, college dorm and campus security, corporate security, police body and dash cams, to name just a few – all need good quality video surveillance.

Video Retention Costs Soar

However, these higher resolution cameras have sent the costs of video retention soaring. So much high-resolution raw footage quickly fills up available hard disk drives commonly used to store or retain video surveillance content. According to a Seagate video surveillance calculator, an installation of 100 cameras recording eight hours a day at 30 frames per second, 1080p resolution, with a retention period of 90 days would require 2,006 terabytes of storage. That’s 2.0 petabytes of expensive, energy-intensive hardware. Those with unlimited budgets can simply add more disks. But everyone else faces tough choices: shorten retention periods? lower video resolution? reduce the number of cameras or frames per second? None of these support the goals of why the video surveillance system was installed in the first place.

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The past decade saw the renaissance of data tape technology with dramatic improvements to capacity, reliability, performance, and TCO giving rise to new industry adoptions and functionality. This trend will only continue in 2021 as data storage and archival needs in the post-COVID digital economy demand exactly what tape has to offer. Below are 5 key contributions tape will make to the storage industry in 2021.

Containing the Growing Cost of Storage
One lingering effect of the pandemic will be the need for more cost containment in already budget-strapped IT operations. We are well into the “zettabyte age,” and storing more data with tighter budgets will be more important than ever. Businesses will need to take an intelligent and data-centric approach to storage to make sure the right data is in the right place at the right time. This will mean storage optimization and tiering where high capacity, low-cost tape plays a critical role — especially in active archive environments.

A Best Practice in Fighting Ransomware
One of many negative side effects of COVID-19 has been the increasing activity of ransomware attacks, not only in the healthcare industry which is most vulnerable at this time, but across many industries, everywhere.  Backup and DR vendors are no doubt adding sophisticated new anti-ransomware features to their software that can help mitigate the impact and expedite recovery. But as a last line of defense, removable tape media will increasingly provide air-gap protection in 2021, just in case the bad actors are one step ahead of the good guys.

Compatibility with Object Storage
Object storage is rapidly growing thanks to its S3 compatibility, scalability, relatively low cost and ease of search and access. But even object storage content eventually goes cold, so why keep that content on more expensive, energy-intensive HDD systems? This is where tape will play an increasing role in 2021, freeing up capacity on object storage systems by moving that content to a less expensive tape tier all while maintaining the native object format on tape.

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