By Rich Gadomski, Head of Tape Evangelism, FUJIFILM Recording media U.S.A, Inc.
Climate change and the effects of global warming have increasingly been in the spotlight as we emerge from the all-consuming COVID pandemic. Indeed, sustainability has become a strategic imperative for organizations across the globe.
Recognizing the magnitude of this issue in the energy-intensive IT industry and in data storage operations specifically, Fujifilm has endeavored to help raise awareness of the energy advantage of today’s modern and highly advanced tape solutions.
In recent whitepapers by Brad Johns Consulting, IDC, Horison Information Strategies, and others, you can read about the energy advantage of tape compared to alternative storage technologies like HDD. But does it actually help end-users meet their sustainability goals in real-world applications?
To answer this question, I recently hosted a virtual roundtable discussion entitled, “Is Tape Really Eco-Friendly?” The panelists included two end-users, Jason Adrian from Microsoft Azure and Vladimir Bahyl from CERN. To review his whitepaper findings, I invited Brad Johns, TCO and energy consumption expert. And to provide feedback from the broader market of end-users, I invited Shawn Brume from IBM to share his observations.
The roundtable kicked off with a brief recap of Brad John’s analysis where he finds that for long-term storage of inactive or cold data, tape consumes 87%less energy than equivalent amounts of hard disk drives, produces 87% less carbon emissions, and reduces TCO by 86%. When looking at the total product lifecycle from procurement of raw material to production, distribution, usage, and disposal, tape produces 95% less CO2 equivalents and produces 80% less electronic waste than hard disk drives.
Those are pretty compelling numbers! But are the end-users seeing that benefit?
Jason Adrian from Microsoft Azure weighed in with the following comment: “When you take the material savings and power savings, tape actually does offer quite a bit of advantage compared to other technologies that are on the market today.”
Vladimir Bahyl from CERN offered; “We have been using tape for over 50 years at CERN. We are fully aware of the possibility to have hard drives that spin down and this saves some power when not in use. However, this completely changes the workflow that we have in-house…and adds complexity. Our archive is not a super cold archive, it is actually an active archive and tape is a natural building block in this system.”
Shawn Brume from IBM observed; “You can bring the total CO2 down to .42 metric tons per year per petabyte with tape. Which for most customers is 2 to 4X better in the overall lifecycle than HDD and believe it or not, 2 to 4X better than flash/SSDs. Customers are seeing that tape represents significant sustainability value.”
As organizations and IT operations specifically seek to achieve their sustainability goals, strategically moving inactive, infrequently accessed, cool or cold data to tape can have substantial environmental benefits.
By Rich Gadomski, Head of Tape Evangelism, FUJIFILM Recording Media U.S.A., Inc.
If 2020 will be remembered for the global COVID pandemic, 2021 will hopefully be remembered as the year global warming and climate change took center stage. This year has certainly had more than its fair share of climate change-related natural disasters from extreme weather caused by a warming of the polar regions, to raging forest fires, to flooding across the globe. Consumers, governments, and organizations are taking notice and action. Carbon reduction pledges are being made as sustainability is now a strategic imperative for business leaders across all industries.
The Energy Intensive IT Industry
The IT industry is not exempt from sustainability mandates. The IT industry is said to consume 2% to 3% of the world’s electrical supply and this number is expected to rise in the years ahead amidst the rapid expansion of digital transformation and exponential data growth. Data centers are major consumers of energy and are looking for ways to become more sustainable.
The Need for Energy Conservation
A new IDC whitepaper, sponsored by Fujifilm, entitled “Accelerating Green Datacenter Progress with Sustainable Storage Strategies” provides an in-depth analysis of the significant energy savings and resulting CO2 emissions reduction that can be achieved by moving more data from energy-intensive storage mediums like hard disk drive arrays to environmentally friendly tape storage.
For data center operators, much focus has been placed on renewable sources of energy but renewables can’t come online fast enough or cheaply enough to keep up with digital transformation and the rapid growth of data. Therefore, energy conservation must also be the focus of every large data center operator.
Storing Zettabytes of Cold Data
The IDC report shows that data to be stored has grown from 2.0 zettabytes (ZB) in 2016 to 4.1 ZB in 2020 and is expected to reach 11.1 ZB in 2025. Just one ZB is a vast amount of data equal to one million petabytes that would need 55 million 18 TB hard drives or 55 million 18 TB LTO-9 tapes to store.
An interesting fact about data is that it quickly goes cold and access frequency drops off significantly after just 30, 60 or even 90 days. In fact, industry analysts project that 60% to 80% of all data stored is cold and qualifies as “archival.” Yet through inertia, that data often remains on energy-intensive, constantly spinning and heat-producing tiers of storage like hard disk drives. Tape does not consume any power unless being read or written to by a tape drive. As such, tape supports green data center initiatives with its ability to store data near-line in an active archive or offline without consuming power, and thereby reducing CO2 emissions.
Reducing CO2 Emissions with Tape
The IDC paper shows that in a certain scenario if more of the world’s data is appropriately designated as archival and migrated to tape, a 43.7% reduction in CO2 can be achieved over the forecast period. This equates to an avoidance of 664 million metric tons of CO2 (equal to CO2 produced by 144 million passenger vehicles in one year or 80 million homes in one year).
Company leaders should indeed evaluate all IT resources through a lens of sustainability. Doing so will uncover the environmental benefits of shifting more data to today’s modern and highly advanced tape storage.
For the complete details, you can access the full IDC report here.
As recently announced by Fujifilm, LTO-9 has arrived and is available for immediate delivery. It certainly comes at a time when the IT industry is so challenged to manage rampant data growth, control costs, reduce carbon footprint and fight off cyber-attacks. LTO-9 is coming to market just in time to meet all of these challenges with the right features like capacity, low cost, energy efficiency, and cyber security.
What a Great Run for LTO First of all, it is remarkable to look at how far LTO Ultrium technology has come since its introduction. LTO made its market debut in 2000 with the first generation LTO-1 at 100/200 GB native/compressed capacity with 384 data tracks. Transfer rate was just 20 MB native and 40 MB compressed per second. Fast forward 21 years to the availability of LTO-9 now with 18/45 TB native/ compressed capacity on 8,960 data tracks, with transfer rate increasing to 400 MB per second, 1,000 MB per second compressed! In terms of compressed capacity, that’s a 225X increase compared to LTO-1. Since 2000, Fujifilm alone has manufactured and sold over 170 million LTO tape cartridges, a pretty good run indeed.
Capacity to Absorb Bloated Data Sets We are firmly in the zettabyte age now and it’s no secret that data is growing faster than most organizations can handle. With compound annual data growth rates of 30 to 60% for most organizations, keeping data protected for the long term is increasingly challenging. Just delete it you say? That’s not an option as the value of data is increasing rapidly thanks to the many analytics tools we now have to derive value from it. If we can derive value from that data, even older data sets, then we want to keep it indefinitely. But this data can’t economically reside on Tier 1 or Tier 2 storage. Ideally, it will move to Tier 3 tape as an archive or active archive where online access can be maintained. LTO-9 is perfect for this application thanks to its large capacity (18 TB native, 45 TB compressed) and high data transfer rate (400 MB sec native, 1,000 MB sec compressed).
Lowest TCO to Help Control Costs Understanding your true total cost of ownership is of vital importance today as exponential data growth continues unabated. The days of just throwing more disk at storage capacity issues without any concern for cost are long gone. In fact, studies show that IT budgets on average are growing at less than 2.0% annually yet data growth is in the range of 30% to 60%. That’s a major disconnect! When compared to disk or cloud options, automated tape systems have the lowest TCO profile even for relatively low volumes of data less than one petabyte. And for larger workloads, the TCO is even more compelling. Thanks to LTO-9’s higher capacity and fast transfer rate, the efficiency of automated tape systems will improve keeping the TCO advantage firmly on tape’s side.
Lowest Energy Profile to Reduce Carbon Footprint Perhaps of even greater concern these days are the environmental impacts of energy-intensive IT operations and their negative effect on global warming and climate change. You may have thought 2020 was a pretty bad year, being tied for the hottest year on record with 2016. Remember the raging forest fires out West or the frequency of hurricanes and tropical storms? Well, it turns out 2021 is just as bad if not worse with the Caldor Fire and Hurricane IDA fresh in our memory.
Tape technology has a major advantage in terms of energy consumption as tape systems require no energy unless tapes are being read or written to in a tape drive. Otherwise, tapes that are idle in a library slot or vaulted offsite consume no energy. As a result, the CO2 footprint is significantly lower than always on disk systems, constantly spinning and generating heat that needs to be cooled. Studies show that tape systems consume 87% less energy and therefore produce 87% less CO2 than equivalent amounts of disk storage in the actual usage phase. More recent studies show that when you look at the total life cycle from raw materials and manufacturing to distribution, usage, and disposal, tape actually produces 95% less CO2 than disk. When you consider that 60% to 80% of data quickly gets cold with the frequency of access dropping off after just 30, 60, or 90 days, it only makes sense to move that data from expensive, energy-intensive tiers of storage to inexpensive energy-efficient tiers like tape. The energy profile of tape only improves with higher capacity generations such as LTO-9.
A Last Line of Defense Against Cybercrime Once again, 2021 is just as bad if not worse than 2020 when it comes to cybercrime and ransomware attacks. Every webinar you attend on this subject will say something to the effect of: “it’s not a question of if; it’s a question of when you will become the next ransomware victim.” The advice from the FBI is pretty clear: “Backup your data, system images, and configurations, test your backups, and keep backups offline.”
This is where the tape air gap plays an increasingly important role. Tape cartridges have always been designed to be easily removable and portable in support of any disaster recovery scenario. Thanks to the low total cost of ownership of today’s high-capacity automated tape systems, keeping a copy of mission-critical data offline, and preferably offsite, is economically feasible – especially considering the prevalence of ransomware attacks and the associated costs of recovery, ransom payments, lost revenue, profit, and fines.
In the event of a breach, organizations can retrieve a backup copy from tape systems, verify that it is free from ransomware and effectively recover. The high capacity of LTO-9 makes this process even more efficient, with fewer pieces of media moving to and from secure offsite locations.
The Strategic Choice for a Transforming World LTO-9 is the “strategic” choice for organizations because using tape to address long-term data growth and volume is strategic, adding disk is simply a short-term tactical measure. It’s easy to just throw more disks at the problem of data growth, but if you are being strategic about it, you invest in a long-term tape solution.
The world is “transforming” amidst the COVID pandemic as everyone has to do more with less and budgets are tight, digital transformation has accelerated, and we are now firmly in the zettabyte age which means we have more data to manage efficiently, cost-effectively, and in an environmentally friendly way. The world is also transforming as new threats like cybercrime become a fact of life, not just a rare occurrence that happens to someone else. In this respect, LTO-9 indeed comes to market at the right time with the right features to meet all of these challenges.
I recently attended a webinar about why IT folks have a love/hate relationship with the cloud. They love the cloud because of its on-demand flexibility, unlimited compute and storage capacity, elimination of CAPEX costs, etc. They hate it, according to the webinar presenter, because of the cost that often produces “sticker shock.” Other irritants might include regulatory compliance issues and cyber security concerns.
To be completely fair to the cloud, the presenter explained that discipline and accountability could be brought to bear to help control costs and that organizations need to establish “a cloud center of excellence.” But at the same time, the presenter showed data from a study that suggested that 58% of respondents were moving some cloud-based workloads back to on-premises, private cloud environments. Finally, the presenter advised the audience to “understand your true cost of IT, TCO tools are out there!”
Getting Back to Hybrid Storage Strategies
I think the overall message of the webinar was that the cloud is great when used for the right applications and that a hybrid approach including a healthy mix of public cloud plus private cloud makes a lot of sense. In fact, the trend prior to COVID-19 appeared to be clearly hybrid. Cloud repatriation was happening as IT managers realized that the cloud is not a panacea for everything. During the COVID period, private cloud data centers were understaffed and under-supported by vendors, so the path of least resistance was to over-leverage the public cloud once again. As we begin to emerge from COVID lockdowns and IT staff returns to the data center, attention is being paid once again to finding a healthy mix of public cloud and on-premises private cloud.
This approach only makes sense and clearly reinforces that it is not an either-or scenario. In the case of storage, the cloud complements on-premises storage including today’s highly advanced and automated tape systems. Cloud comes in handy for example when on-demand access is frequently needed by multiple clients while tape systems can manage less frequently accessed and large data sets needing long-term retention including sensitive data and mission-critical data that can be air-gapped as a cyber security best practice. Tape is particularly well suited for these applications thanks to tape’s:
Ease of scalability
Ease of removability
Long archival life and reliability
Low energy consumption and low carbon footprint
TCO Tools are Out There
Getting back to the webinar story and the advice to “understand your true cost of IT,” indeed TCO tools are out there and Fujifilm is pleased to offer a free, web-based interactive TCO tool developed by IT economics expert Brad Johns Consulting, LLC. This tool compares 5 year and 10 year TCO of automated tape systems to economy disk systems and cloud-based cold storage. The tool allows users to input the volume of data to be stored, the annual growth rate, the percent of cloud data retrieval as well as other variables such as the local cost per Kwh, the expense of full time storage management staff, number of copies of data, etc. The tool has been available for many years now and has evolved overtime to be as comprehensive as possible and includes the following CAPEX and OPEX cost variables:
Media and hardware for disk and tape
Maintenance for disk and tape
Energy for disk and tape
Offsite vaulting for tape
Storage management for disk, tape, and cloud
Storage and retrieval fees for cloud
Data transfer fees for cloud
Business level support for cloud
Reducing Energy Consumption and CO2 with Tape
Regarding the cost of energy for disk and tape, this expense can be significant over time especially for disk systems that are constantly spinning 24/7 generating heat and therefore require cooling. Given the heightened awareness of global warming and climate change, organizations are looking for ways to reduce energy consumption and their carbon footprint. Data center operations are no exception and have been spotlighted for their energy-intensive applications. Making greater use of renewable energy is part of the answer, but renewable energy can’t come online fast enough, or cheaply enough, to keep up with exponential data growth. Conservation has an even bigger potential to make a difference and that is where tape systems really shine.
Studies show that under certain scenarios inclusive of data management servers and network infrastructure, tape consumes 87% less energy than equivalent amounts of disk storage and therefore produces 87% less CO2 all while reducing TCO by 86% at the same time. Given that data quickly becomes static and frequency of access goes down dramatically after just 30 to 90 days, it makes sense to move that data from energy-intensive and higher cost tiers of storage like flash, performance disk, or even economy disk to lower-cost, energy-efficient tape systems. A good active archive architecture with intelligent data management software is a great way to achieve such storage optimization (getting the right data, in the right place, at the right time, and at the right cost).
To help highlight the energy advantage of tape and its reduction in CO2, the Fujifilm TCO tool now includes a calculation purely focused on the storage hardware layer that shows the reduction in CO2 compared to disk systems, with an example shown below based on storing 5.0 PB for 10 years with 30% annual growth and 12% data retrieval from the cloud.
So not only is TCO reduced with automated tape systems compared to disk and cloud storage, but a meaningful reduction in CO2 can be achieved and that is exactly what we all need to be doing to help slow down the negative impacts of global warming and climate change.
In this Q&A, we talk to Andy Feather, Sr. Director, Engineering & Technical Services at FUJIFILM Recording Media U.S.A., Inc. about the company’s tape manufacturing process and robust sustainability efforts.
How long has Fujifilm been manufacturing LTO tapes in the U.S.?
We first started LTO tape manufacturing here in Bedford in September 2003. This was the start of LTO-1 and we have made every generation since then up to the current LTO-8.
How has the manufacturing process changed over the years?
At the start of LTO production, as with most start-up manufacturing processes, it was a very manual process, over the years we have added more and more automation. We’ve also refined our methods for controlling the manufacturing equipment so, for example, on the winding machines, we focus on preventive maintenance and sophisticated process control to monitor the quality during the tape winding process. This allows us to reduce the dependence on testing cartridges after they have been wound.
In our packaging operations, we have focused on improvements for the environment. We’ve introduced soy-based inks for all our printed materials and we’ve eliminated most of the paper instruction sheets and user labels. We’ve switched to recycled paper and corrugated and reduced the thickness of the plastic cases. In our latest “bulk” packaging design we have eliminated corrugated completely and reduced the use of plastic shrink film to the absolute bare minimum.
“Having our manufacturing facility in the U.S. allows us to respond quickly to any customer request.” – Andy Feather
What are the advantages of having a manufacturing facility located in the U.S.?
Having our manufacturing facility in the U.S. allows us to respond quickly to any customer request. Much of our production volume is customized with barcode labels specific to a customer’s order. We can receive the order, custom print and apply the barcode labels, and then drop ship to any location in the U.S. within 48 hours.
Was Fujifilm’s manufacturing facility impacted by COVID?
As an essential business, our manufacturing facility has remained open through the pandemic. Naturally, we took every precaution to ensure our employees remained safe, including providing masks and reorganizing the facility to accommodate for social distancing. During the peak of the pandemic last year we minimized the number of staff on-site to just the critical manufacturing employees. To achieve this we implemented working from home for as many of the administrative functions as possible. We also implemented a strict visitor policy that ensured that only visitors essential to the ongoing functioning of the manufacturing facility was permitted on-site and while on-site all visitors were required to follow the COVID restrictions,
What changed during COVID and have you kept some of the new processes you may have implemented?
As the pandemic thankfully subsided in the fall of last year we were able to relax some of the restrictions and gradually bring more people back into the facility. We still have people working from home and continue to social distance while in the facility. With the experience from last year, we are looking at our work from home policy to allow continued flexibility for our employees where possible.
What are some of the green initiatives manufacturing has initiated?
The solar panel installation project at our Bedford manufacturing facility began in response to a FUJIFILM corporate mission of energy conservation and Greenhouse gas reduction to address issues of climate change. With 1,870 solar modules, our solar installation has produced 2,977,000 kWh since its inception in November of 2013. That is the equivalent amount of energy used by 4,666 homes during an entire month. It is also the equivalent to a reduction of 1,787 metric tons of carbon dioxide per year. Over 20 years, this would equal the carbon sequestered by 7,280 acres of U.S. forest in one year.
In addition to our solar panels, we have just recently converted to LED lighting in our manufacturing facility. By converting to LED bulbs we will reduce our carbon footprint by approximately one-third, minimize daily maintenance work, decrease our UV emissions to zero and overall be more energy efficient. With over 3,000 bulbs replaced, we estimate a savings of 400,000 kWh this year!
Of course, tape is the greenest form of data storage available consuming 87% less energy than the equivalent hard drive storage.
What are some of the largest accomplishments manufacturing has achieved that you are particularly proud of?
Fujifilm continues to innovate the technology of LTO tape working with our OEM partners to further enhance the performance of LTO tape cartridges. As each successive generation of LTO is released, tape cartridge capacity and performance increase which naturally imposes tighter and tighter requirements on the tape, the cartridge, and all the components that go into the product. In manufacturing, we’ve been able to innovate the production processes to stay ahead of the technical challenges of manufacturing a product that operates in the realm of sub-nanometer tolerances. We’ve achieved this through a continual focus on automation and the dedication and expertise of our engineers and technical personnel.
By Tony Ling, Director of Sales, Fujifilm Recording Media U.S.A., Inc.
After the initial shock and disruption of the pandemic, one industry that has rebounded nicely is the world of Media & Entertainment (M&E). Hollywood, video production, and post-production companies have adapted to making films in a COVID environment. At the same time, streaming grew significantly with most of the population homebound. Services such as Netflix, Hulu, Disney+, and Paramount all reported record subscriber growth over the last 15 months…..driving up the demand for new and original content.
Today, the retention and accessibility of digital assets and video content are incredibly vital to maintaining a competitive advantage. As a result, many modern M&E companies continue to assign starring roles to LTO data tape in their workflows to combat the rising expense associated with retaining and protecting capacity-intensive high-res content. 4K, 8K, 3D, and special effects can result in petabytes of storage for a single production!
With its high capacity, reliability, interchangeability, and security, the industry standard for deliverables has long been LTO tape…..this could be anything from daily camera footage, to post/edited work, approval copies, second copies, versions, final product, archival copies, etc. LTO tape is truly a defacto standard and an accepted part of the workflow in the M&E world.
Why are leading M&E companies turning to tape?
More M&E companies are recognizing the advantages of LTO tape, which can store massive amounts of data and combat ever-increasing storage costs across production, post-production, distribution, or archiving. Tape’s starring roles include:
Extremely cost-effective with the lowest TCO in the industry
LTO tape is an ideal solution for M&E companies. LTO is an open format designed for interoperability and together with LTFS, provides easy data access and management—perfect for easy file share, high performance, and improved workflow.
So, the next time you are streaming Star Trek Discovery on Paramount+ or The Mandalorian on Disney+, just remember that somewhere along the way of the making of that show, an LTO tape played a starring role!
With the recent high-profile cases of ransomware hitting the news cycle like Colonial Pipeline, JBS and others, it appears ransomware is not going away anytime soon and may just be in its infancy. Ransomware is a lucrative business model for cybercriminals with ransom demands that can reach into the millions of dollars as was the case with Colonial ($4.4 M) and JBS ($11.0). Ransomware-as-a-Service (RaaS) is making the barriers of entry extremely low, so we can expect to see more bad actors entering the business and more attacks across every industry.
The sense of urgency is ratcheting up as the C-suite is clearly focused on cybersecurity. I was speaking to one customer about deploying offsite/offline backup tapes as an air gap who said “Cybersecurity is the top focus for us in the next six weeks. We need to act fast”. In addition to shoring up cybersecurity plans, or putting key components in place, the notion of acquiring cyber insurance is cropping up and no doubt is also on the C-suite agenda.
So what is Cyber Insurance?
Cyber insurance, also referred to as cyber-liability insurance, seeks to help companies recover and mitigate the damage from cyberattacks such as ransomware, data destruction or theft, extortion demands, denial of service attacks, etc. This class of insurance has been around since the early 1990s and is rapidly evolving and growing in terms of revenue for insurance companies. One report I came across pegged the market for this type of insurance at $3.15 B in 2019 and is expected to rise to over $20 B by 2025. According to another report, about a third of all large U.S. companies carry cyber insurance.
Typical corporate insurance policies for general liability and property damage most likely don’t cover cybercrime, so cyber insurance has become a stand-alone offering specifically suited for cybercrime protection. Depending on the policy, below are just a handful of items that typically may be covered:
Incident response costs related to restoring systems to pre-existing conditions
Recovery cost of data or software that has been deleted or corrupted
The cost of cyber extortion including the negotiation and execution of ransom payments
Lost profits due to IT system downtime
Financial theft or fraud arising from the cyber attack
By Rich Gadomski, Fujifilm, and Paul Lupino and Tom Trela, Iron Mountain
If there was ever a time for industries and governments around the world to come together and finally take steps to mitigate climate change, now would seem to be it. The return of the United States to the Paris Climate Agreement and the recent U.S. – China talks on climate change are all positive signs when it comes to moving the needle forward on sustainability initiatives. While fighting COVID-19 took center stage in 2020 and early 2021, our future depends on what we do collectively to reduce our environmental impact now and in the immediate years ahead.
It’s Hard to Deny Global Warming and Climate Change
According to an article that appeared in the Wall Street Journal earlier this year, NASA has ranked 2020 as tied with 2016 for the warmest year since record-keeping began in 1880. In a separate assessment, NOAA (National Oceanic and Atmospheric Administration), which relies on slightly different temperature records and methods, calculated that the global average temperature last year was the second highest to date – just 0.04 degrees Fahrenheit shy of tying the record set in 2016.
On top of the record number of hurricanes and the wildfires out west, the recent Texas deep freeze, which caused widespread power outages and other weather-related tragedies and calamities, seems to be just one more example of climate change. Weather patterns are becoming more unpredictable, which can result in extreme heat, cold and increased intensity of natural disasters.
It is widely acknowledged that global temperatures have been rising especially in the north polar region where we have seen a dramatic shrinking of the polar ice cap. When Arctic air warms, it sets off an atmospheric phenomenon that weakens the polar vortex (the normal jet stream of wind that keeps frigid air to the north) and allows cold air to fall…as far as Texas.
Data Center Energy Consumption and the Advantage of Modern Tape Technology
The key to mitigating the worst impacts of climate change is a reduction in the amount of greenhouse gases produced by humans. Producing energy is extremely resource-intensive, so reducing the amount of energy we consume in all aspects of our lives is of critical importance.
Data centers are significant consumers of energy accounting for as much as 2% of global demand and rising to 8% by some estimates. Data centers can do their part to reduce energy consumption in many ways by becoming more energy-efficient, including simply migrating the vast amounts of still valuable, but rarely accessed, “cold data”.
By Rich Gadomski, Head of Tape Evangelism, FUJIFILM Recording Media U.S.A., Inc.
In case you were not aware of it, March 31st is World Backup Day. To be sure, a quick visit to the official website confirms that this day is just a reminder for consumers to backup their PCs and cell phones. According to the website, only 25% of consumers are protecting their precious memories. Surely the helpful recommendations for routine backup doesn’t apply to the storage professionals that keep our enterprise data safe and our websites up and running. Or does it?
When Disaster Strikes a Data Center
On Wednesday, March 10th, 2021, a fire broke out at the OVHCloud data center in Strasbourg, France. The fire quickly spread out of control and completely destroyed compute, network and storage infrastructure. According to some accounts, as many as 3.6 million websites including government agencies, financial institutions and gaming sites went dark. Others complained that years’ worth of data was permanently lost.
We know that the statistics regarding cost of downtime and the number of companies that don’t ever recover from catastrophic data loss are alarming. The often-cited University of Texas study shows that 94% of companies do not survive, 43% never reopen and 51% close within two years. That’s why the cardinal sin in data protection is not being able to recover data.
OVH reminds us that, however unlikely, data center disasters like an all-consuming fire can still happen. Although these days a more sinister threat continues to loom and tends to grab the headlines and our attention, namely: ransomware.
By Rich Gadomski, Head of Tape Evangelism, FUJIFILM Recording Media U.S.A., Inc.
Recently my neighborhood had a rash of car break-ins by what turned out to be just a band of mischievous teenagers. But what struck me about this occurrence was the flood of homeowner video surveillance clips that appeared on social media and that were sent to the local police department to help identify the wrongdoers. It seems like everyone in the neighborhood has a home video surveillance system, perhaps to catch a doorstep package thief, or if nothing else, to catch the guilty dog walkers!
A Booming Market for Video Surveillance Solutions
Indeed, the video surveillance market is booming, not just in the relatively nascent consumer market, but in the commercial market and has been for a long time – in a much bigger way. The reasons for this include more affordable cameras with better resolutions soaring from 720p up to 4k and even 8k. In the meantime, video surveillance systems are finding more and more applications. Retail shopping malls, banks, hotels, city streets, transportation and highways, manufacturing and distribution operations, airport security, college dorm and campus security, corporate security, police body and dash cams, to name just a few – all need good quality video surveillance.
Video Retention Costs Soar
However, these higher resolution cameras have sent the costs of video retention soaring. So much high-resolution raw footage quickly fills up available hard disk drives commonly used to store or retain video surveillance content. According to a Seagate video surveillance calculator, an installation of 100 cameras recording eight hours a day at 30 frames per second, 1080p resolution, with a retention period of 90 days would require 2,006 terabytes of storage. That’s 2.0 petabytes of expensive, energy-intensive hardware. Those with unlimited budgets can simply add more disks. But everyone else faces tough choices: shorten retention periods? lower video resolution? reduce the number of cameras or frames per second? None of these support the goals of why the video surveillance system was installed in the first place.
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