FUJIFILM INSIGHTS BLOG

Executive Q & A with
Nelson Nahum,
CEO of Geyser Data

Q1: Welcome Nelson to this Fujifilm Insights Blog Executive Q & A! Please tell us about Geyser Data’s new tape-as-a-service model and your role and responsibility as CEO.

Ans: Thank you for having me, Rich. Let me begin with my story on why we created Geyser Data. In a world now forever changed by AI, extracting value from data has become easier than ever before. At the same time the rate of creation of new data is explosive, so we need to look at tape as a great solution for certain storage workloads. Tape is low-cost media, it requires minimal power and it can be protected from cybersecurity threats by simply air gapping it. However, historically tape lost ground to hard disks because tape libraries were difficult to manage and required a lot of capex to buy them. At Geyser Data, this is what we solve, people can use tape-as-a service, without the need to buy and manage tape libraries. And it can be used with the simplicity of S3 APIs and on a pay per month subscription model.

Q2: Your most recent background prior to Geyser Data is with Zadara. What was your role there and how did that experience help establish your vision for Geyser Data?

Ans: I co-founded Zadara and ran it for many years until we reached a substantial size with more than 500 cloud locations. At Zadara we pioneered “On premise-as-a-service-storage”. Although Geyser is a different type of storage, my experience allowed me to bring this new idea to light very fast, hire a magnificent team, and build the strategic partnerships necessary to be successful.

Q3: Tape can currently be consumed in a cloud model by simply engaging some of the well-known deep archive cloud service providers. What makes Geyser Data different?

Ans: The reason we called the company Geyser is because we allow the user to extract the hot value of the data underneath the glacier; to that extent, some of the critical difference with Geyser and the cold archive tier of the cloud providers are that we don’t charge egress fees nor retrieval fees, so there is a substantial cost savings. Our “Cloud Tape Libraries” have dedicated tapes per user, so the user knows even the barcodes of their tapes and can ask to have the tapes returned to them. Our Cloud Tape Libraries can be “air gapped” for cyber protection and “remounted” instantly when needed. In addition, our Cloud Tape Libraries are multi cloud, so they can be connected to the traditional cloud to copy the data for further processing in the cloud. In short, there are many differences, our Cloud Tape Libraries are really good for people that want to use the data from time to time and those that want to make sure they are in control of their own data. They also want to save money, that is always a key motivator!

Q4: Tell us about your go to market strategy and who are your target customers?

Ans: Our go to market strategy is via the reseller channel. We have two types of customers, the customers that use tape on premise today and want to move to the cloud or have DR in the cloud. The other target customers are customers that don’t use tape today. But they have workloads like archive or active archive and others in disk or cloud storage. Now, they can easily use Geyser Data with the same S3 interface and save a lot of money.

Q5: What are your plans beyond the U.S. market

Ans: We are definitely building a global Cloud Archive, we have multiple international partners that are ready to go. We will start making announcements soon, probably even before of the end of the year and in early 2025.

Q6: What are you seeing in the world of data storage that is creating the need for this service offering?

Ans: Cold data is 70% of all data. But cold data becomes “warmer” when you really want to extract value from it. I believe there is not enough manufacturing capacity of disk drives to store all the data that customers want to store. There would not be enough IT budget or energy available either! By making tape easier to use, I believe tape will have a much more prominent role as the demand for long term massive storage continues to explode.

Q7: I understand you have had a successful launch within Digital Realty. What makes tape-as-a-service attractive to co-location data center service providers?

Ans: As I mentioned before tape is very low power and availability of energy is a big concern for colos especially as AI deployments increase. The Spectra Logic Cube library that we use, can store 30PBs using only 1.2 kW, an insignificant amount compared to equivalent HDD storage! Also, tape is much denser than hard disk, so it consumes less floor space too. Finally, Digital Realty has this amazing network fabric that interconnects more than 700 data centers. Any customer of these data centers can establish a private connection today to Geyser Cloud Tape Libraries with just a few clicks.

Q8: Finally, when you are not slaving away for Geyser Data, what do you enjoy doing in your free time?

Ans: I love Formula 1 racing, I love watching soccer and I’m really excited for the upcoming World Cup in the U.S.!

Thanks for your time, Nelson, and we wish you a lot of success with Geyser Data’s innovative tape-as-a-service solution!

Check out Geyser Data’s website for more info!

Fred Moore of Horison Information Strategies, a long-time storage industry expert and consultant, recently published a 2024 update of his report entitled “Tape. New Game. New Rules”.

This updated report provides a focus on how modern magnetic data tape is solving for IT challenges including runaway data growth, economic pressure, sustainability issues, cybercrime and the reliability that’s needed for the long term preservation of data. And that data that has also grown dramatically in value as we learn to analyze it and derive competitive advantage from it.

Below are 9 reasons why today’s modern tape systems represent a new game with new rules. Taken together, they make a compelling case for many to revisit the rich value proposition that tape has to offer now and well into the future.

LTO Ecosystem Extends Roadmap

In 2022, the LTO Program Technology Provider Companies (TPCs), HPE, IBM and Quantum Corporation, announced an updated LTO technology roadmap that extends the LTO Ultrium standard through 14 generations. The roadmap calls for tape capacities to double with each new generation, with LTO-14 delivering up to 1,440 TB (1.44 PB compressed) per tape. The new LTO roadmap extension is more relevant than ever and at this point no other storage technologies have revealed a comparable multi-generational roadmap.

LTO-9 Adds Capacity and Features

LTO-9 is the latest LTO generation bringing new functionality to tape including higher capacity, data rate, access time and reliability improvements.  LTO-9 increased the native cartridge capacity of LTO-8 by 50% to 18 TB (45 TB compressed) and increased drive throughput (11%) up to 400 MB/sec enabling a single LTO-9 drive to write up to 1.44 TB/hour. A new feature for the LTO family with LTO-9, oRAO (Open Recommended Access Order) reduces initial file access times to first byte of data by as much as 73%.

Record Capacity Achieved with TS1170 Tape Storage System

2023 marked the debut of a new ultra-high-density tape drive with a native storage capacity of 50 TB in a single cartridge and capacities up to 150 TB per cartridge with 3:1 compression. The IBM TS1170 storage system represents the world’s highest cartridge capacity ever announced and enables data intensive secondary storage applications including AI, big data, archiving, cloud computing, and analytics to significantly reduce their total cost of ownership.

Further Improvements Made in Tape Media Longevity

In 2019, Fujifilm and JEITA (Japan Electronics and Information Technology Industries Association) officially confirmed the longevity of Barium Ferrite magnetic signal strength to be stable for at least 50 years based on studies of LTO-7 tapes. Prior to this confirmation, the number of years for LTO tape longevity had been rated up to 30 years.

Tape Leads Reliability Ratings

Since LTO-1 first came to market in 2000 with a native capacity of 100 GB, the capacity of LTO cartridges has increased by 180 times and data rates have increased by 20 times. Over the same period, the specified uncorrectable Bit Error Rate (BER) of LTO cartridges has improved by a factor of 1000, three orders of magnitude improvement. LTO-9 provides an industry leading uncorrectable bit error rate of 1×10²⁰ compared to the highest HDD BER at 1×10¹⁷. A BER of 1×10²⁰ corresponds to one unrecoverable read error event for every 12.5 exabytes of data read. Today, both the latest LTO and enterprise tape products are more reliable than any HDD (or SSD).

Tape Reduces CO2, eWaste and TCO

Moore cites key stats from Improving Information Technology Sustainability with Modern Tape Storage, a research paper issued by Brad John’s Consulting that compared an all data on HDD solution to an all-tape solution and to an active archive that moved 60% of the HDD resident (low activity) data to tape. Moving 60% of HDD data to tape for 10 years reduced carbon emissions by 58% and electronic waste was reduced by 53%. Moving 60% of HDD data to tape, results in a 46% TCO savings. Moving all data to tape results in a 78% cost reduction.

Tape Air-Gap Thwarts Cybercrime

The tape air gap, inherent with tape technology, has ignited significant interest in storing data on air-gapped tape. The “tape air gap” means that there is no electronic connection to the data stored on a removeable tape cartridge therefore preventing a malware attack on stored data. HDD and SSD systems remaining online 7x24x365 are always vulnerable to a cybercrime attack.

Data Protection Strategies Evolving with Tape

Using tape to backup HDDs was the original data protection strategy, but having one backup copy is no longer sufficient. The widely accepted and genetically diverse 3-2-1-1 Backup Strategy states that enterprises should have three copies of backup data on two different media types, one copy offsite and one air gap copy. Combining the tape air gap copy with available tape drive encryption and available WORM (Write Once Read Many) tape strengthens any data center cyber resiliency strategy.

Active Archive Leverages Tape

As the amount of secondary storage data soars, new technology tiers are emerging in secondary storage including the Active Archive, Traditional Archive and Deep Archive to address many new use cases. Many data management products now support tape as an object storage target using S3 services. Combining the open tape file system LTFS with tape partitioning, data mover software (HSM, etc.), an HDD array or NAS in front of a tape library creates an active archive.

In Conclusion

At least 80% of the world’s digital data is optimally suited to reside on secondary storage and this amount could reach nearly 7 ZBs by 2025. In response to this, the tape ecosystem has significantly expanded its capabilities in recent years. Tape has also become the leading pure storage solution to defend against cybercrime by seamlessly integrating air gap, encryption and WORM capabilities. Roadmaps signal that the trend of steady tape innovation will continue well into the future. Tape is the greenest storage technology and can significantly reduce carbon emissions and eWaste from data center operations. More large-scale tier 2 data centers are determined to contain their infrastructure costs and improve their sustainability metrics. They will be motivated to rethink existing data storage practices and take advantage of advanced magnetic tape as they approach exabyte scale. Combined with improved access times, faster data rates, a 50-year media life, lowest TCO and the highest device reliability, modern tape has the greatest potential to address the massive capacity demands of the zettabyte era.

To read the full report:

https://asset.fujifilm.com/www/us/files/2024-03/1cb09f4968e7adf72ce54d2ecfe2853b/Horison-Tape-New-Game-update-2024.pdf

Reading Time: 5 minutes

The IT industry is often described as “dynamic”. That is to say, constantly changing, and evolving. There is always a “flashy new thing” to grab our attention and distract us. That may be the case when it comes to data storage. With relatively new and flashy things like SSDs, who’s had the time to pay attention to good old tape technology and the its role in ransomware protection?

Actually, lots of big data managers have been paying very close attention to tape technology these days. The largest active archives and archival cloud services on the planet are based on modern generations of tape storage. For everyone else, there is a killer app that is rapidly raising awareness for good old tape and that is ransomware protection.

Leveraging the low data storage cost, removability and portability of today’s highly advanced tape technology turns out to be a great way to get copies of mission-critical data offline and offsite for the inevitable day when cyber criminals take control of an organization’s network and demand a hefty ransom payment.

As National Cybersecurity Awareness Month is upon us, it is worth reviewing the cybersecurity advice and best practices recommended by the government, regulatory agencies and insurance companies. So here are five reasons why data tape backups should be part of every organization’s cyber security and ransomware protection plans:

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Reading Time: 4 minutesThe 17^th annual edition of the Flash Memory Summit (FMS) was held at the Santa Clara Convention Center earlier this month with some 100 exhibitors and more than 3,000 registered attendees. FMS showcases the industry’s key applications, technologies, vendors, and innovative startups that are driving the multi-billion dollar high-speed memory and SSD markets. Started in 2006, FMS features the trends, innovations, and influencers driving the adoption of flash memory and other high-speed memory technologies that support demanding enterprise storage applications, high-performance computing, AI/ML, mobile and embedded systems from the edge to the core data center and the cloud.

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Reading Time: 4 minutesThere are a plethora of studies and reports on cyber security and ransomware out in the marketplace, but I always enjoy reading and respect the findings of Jason Buffington, VP of Market Strategy at Veeam and his team. Their recently released 2023 Global Report on Ransomware Trends details lessons learned from 1,200 ransomware victims in 2022. You will want to download the full report here, but in the meantime, below are 5 key takeaways that I found compelling and aligns with other market research we have engaged in.

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Reflecting on World Backup Day coming up on March 31st, I recall coming across the following quote that recently appeared in an industry newsletter from an IT executive that said:

“For years IT administrators have worked hard to back up an increasing tsunami of data, and with each passing year, that has become harder to manage. In some cases, backup has been abandoned altogether. That is a precarious place to be.”

Indeed, a very precarious and dangerous place to be considering the increasing value of data for data-driven organizations. Today’s modern and highly advanced data tape systems can help solve the problem.

Here are five of the top reasons why tape should be part of the backup process:

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Reading Time: 6 minutes

The origin of the phrase “any port in a storm” is not very clear or well documented, but the definition is.  When you are facing some difficulty, you need to accept any solution without waiting for a perfect solution.

Such may have been the case at the outset of the great COVID pandemic of 2019 (and 2020, 2021, 2022, and 2023 too). When it came to dealing with the challenges of storing ever-increasing volumes of valuable data and the new phenomena of work-from-home, the cloud looked like a pretty fast and safe port in the COVID storm, and in some cases, it was and still is.

Prior to COVID-19, the term “cloud repatriation” appeared often in the press as it turned out that cloud was not a panacea for everything. But COVID understandably created short-term tactical storage strategies often resulting in a flight to the cloud.

However, the notion of cloud repatriation seems to be making a comeback, perhaps as a result of the prevailing conditions of economic uncertainty, geo-political tension, inflation, tightening budgets, cyber threats, and other factors. But it’s no longer a question of cloud vs on-premises. Savvy IT managers have the option of a more strategic hybrid cloud approach where the best of public cloud plus on-premises infrastructure provides maximum flexibility and value.

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Reading Time: 2 minutesBy Guest Blogger, Dr. Shawn O. Brume Sc. D., IBM Tape Evangelist and Strategist

According to a study by McKinsey, the average lifespan of companies listed in Standard & Poor’s is less than 18 years! That means that tape technology is already in business almost 4 times longer than the average S&P will survive.  Tape technology celebrated 70 years young on May 21^st.  Tape has been and continues to be the most transforming data storage technology in history.

In the 50’s it was the only viable technology for storing data generated by the few computers in existence. In the 60’s tape took the world to the moon and preserved the data for usage nearly 40 years later when it was retrieved to assist in modern space explorations. By the 70’s Tape was dominating storage, transforming the financial industry by providing the ability to access data on accounts with minimal human intervention. The 80’s and 90’s continued the transformation of data availability by performing transactional data storage for ATMs, but also was key in the investigation of the space shuttle Challenger disaster; an investigation enhanced as a result of the durability of tape even when submerged in saltwater.

Today tape lives in the data center, preserving Zettabytes of data. Data being preserved and utilized across nearly every industry, examples:

Healthcare –  Data preserved on tape is being utilized to develop new predictive health services. Digital medical records can be retained for the life of patients and shared across organizations.

Financial – Online transaction retention ensures customers valuable financial data is protected in the eventuality of a cyber-attack. Mortgage loans are preserved without fear of tampering.

Cloud – Data stored in public clouds are growing at a 30% faster rate than traditional storage. Cloud providers rely on tape to provide data durability and low-cost storage subscriptions.

Tape’s popularity has often been driven by the low cost of storage, modern data storage requires so much more including cyber-resiliency, data durability and low carbon footprints that enable sustainable IT.

Cyber Resiliency – Tape is the only true airgap data storage solution available.

Data Durability – Tape has a native single copy durability of 11- Nines. This means the likelihood of a single bit failure is 1 in 100 Petabytes.

Sustainability – At scale tape technology is 96% lower carbon footprint than highly dense HDD storage (when comparing OCP Bryce canyon and IBM tape technology with 27PB of data).

If preserving data, in a cyber-resilient solution, at low cost, with relatively low carbon impact meets your business outcomes, then why wait? Clearly tape is here to stay and surging in usage across nearly every business use case.

Happy 70-years to an amazing technology!

For more information about technology since tape’s introduction, check out this post from my colleague Mike Doran.

For more information on current tape products see the IBM product page.

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The Tape Storage Council, (TSC), released a new report “Tape to Play Critical Roles as the Zettabyte Era Takes Off,” which highlights the current trends, usages and technology innovations occurring within the tape storage industry.  The zettabyte era is in full swing generating unprecedented capacity demand as many businesses move closer to Exascale storage requirements.

According to the LTO Program, 148 Exabytes (EB) of total tape capacity (compressed) shipped in 2021, marking an impressive record year. With a growth rate of 40%, this strong performance in shipments continues following the previous record-breaking 110 EB capacity shipped in 2019 and 105 EB of capacity shipped in the pandemic affected year of 2020.

The ever-increasing thirst for IT services has pushed energy usage, carbon emissions, and reducing the storage industry’s growing impact on global climate change to center stage. Plus, ransomware and cybercrime protection requirements are driving increased focus on air gap protection measures.

As a result of these trends, among others, the TSC expects tape to play an even broader role in the IT ecosystem going forward as the number of exabyte-sized environments grow. Key trends include:

• Data-intensive applications and workflows fuel new tape growth.
• Data accessibility. Tape performance improves access times and throughput.
• Tape should be included in every green data center strategy.
• Storage optimization receives a big boost from an active archive which provides dynamic optimization and fast data access for archival storage systems.

Organizations continue to invest in LTO tape technology thanks to its high capacity, reliability, low cost, low power consumption and strong data protection features, especially as threats to cybersecurity soar.

To access the full report, visit: Tape to Play Critical Roles as the Zettabyte Era Takes Off.

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As I started to write this blog on recent ransomware observations, an email message popped up on my PC from our IT department advising of additional and more stringent security enhancements taking place almost immediately to toughen my company’s cybersecurity and increase our protection against current and emerging threats. A sign of these cybercrime times, indeed!

Ransomware Trending
According to a February 2022 Alert from CISA (Cybersecurity & Infrastructure Security Agency), 2021 trends showed an increasing threat of ransomware to organizations globally with tactics and techniques continuing to evolve in technological sophistication. So-called “big game” organizations like Colonial Pipeline, Kronos, JBS, Kaseya, and SolarWinds made the ransomware headlines over the past year or so. But according to the CISA Alert, by mid-2021, many ransomware threat actors, under pressure from U.S. authorities, turned their attention toward mid-sized victims to reduce the scrutiny and disruption caused by said authorities.

In a recent Enterprise Strategy Group (ESG) study, 64% of respondents said their organization had paid a ransom to regain access to data, applications, or systems. These findings are supported by the latest Threat Landscape report from the European Union Agency for Cybersecurity. It highlighted a 150% rise in ransomware in 2021 compared to 2020. The agency expects that trend to continue, and even accelerate in 2022.

But these numbers hide the stark reality of the ransomware scourge. Gangs like DarkSide, REvil, and BlackMatter are terrorizing organizations with ransomware – and they are getting smarter and more organized. They have moved beyond the basic ploy of infecting files, locking users out of their data, and demanding a fee. They still want money. But they also endanger reputations by exposing attacks, blackmailing companies by threatening to reveal corporate or personal dirty laundry, and selling intellectual property (IP) to competitors.

As a result, cybersecurity spending has become a priority in most organizations. According to ESG, 69% of organizations plan to spend more on cybersecurity in 2022 than in the previous year, while 68% of senior IT decision-makers identify ransomware as one of their organization’s top 5 business priorities.  Such is the fear factor that organizations are now treating cybersecurity ahead of other organizational imperatives such as the cloud, artificial intelligence (AI), digital transformation, and application development.

New Federal Mandate and the SEC Takes Action
On March 15th, in an effort to thwart cyberattacks from foreign spies and criminal hacking groups, President Biden signed into law a requirement for many critical-infrastructure companies to report to the government when they have been hacked. This way, authorities can better understand the scope of the problem and take appropriate action.

It’s also no wonder that the Security and Exchange Commission (SEC) is taking action. On March 9^th, the SEC voted 3 to 1 to propose reporting and disclosures related to cybercrime incidents and preparedness. In a nutshell, the SEC will be asking publicly traded companies:

• To disclose material cybersecurity incidents
• To disclose its policies and procedures to identify and manage cybersecurity risks
• To disclose management’s role and expertise in managing cybersecurity risks
• To disclose the board of director’s oversight role

Specifically, the SEC will want to know:

• Whether a company undertakes activities to prevent, detect and minimize the effects of cybersecurity incidents
• Whether it has business continuity, contingency, and recovery plans in the event of a cybersecurity incident
• Whether the entire board, certain board members, or a board committee is responsible for the oversight of cybersecurity risks
• Whether and how the board or board committee considers cybersecurity risks as part of its business strategy, risk management, and financial oversight

Holding publicly traded companies and their boards accountable for best practices in combating ransomware is a big step in the right direction and will no doubt free up the required budgets and resources.

Lowering the Fear Factor
Cybersecurity is already a top spending priority for 2022 and with SEC regulations looming, will likely continue to be a priority for quite some time. Companies are busy beefing up the tools and resources needed to thwart ransomware. They are buying intrusion response tools and services, extended or managed detection and response suites, security information and event management platforms, antivirus, anti-malware, next-generation firewalls, and more, including cybercrime insurance policies.

What may be missing in the spending frenzy, however, are some fundamental basics that can certainly lower the fear factor. Backup tools are an essential ingredient in being able to swiftly recover from ransomware or other attacks. Similarly, thorough and timely patch management greatly lowers the risk of hackers finding a way into the enterprise via an unpatched vulnerability.

Another smart purchase is software that scans data and backups to ensure that no ransomware or malware is hidden inside. It is not uncommon for a ransomware victim to conduct a restore and find that its backup files have also been corrupted by malware. Cleansing data that is ready to be backed up has become critical. These are some of the fundamental basics that need to be in place in the fight against ransomware. Organizations that neglect them suffer far more from breaches than those that take care of them efficiently.

Adding an Air Gap
Another fundamental basic is the elegantly simple air gap. When data is stored in the cloud, on disk, or in a backup appliance, it remains connected to the network. This leaves it vulnerable to unauthorized access and infection from bad actors. An air gap is essentially a physical gap between data and the network. It disconnects backed up or archived data from the Internet.

Such a gap commonly exists by partitioning in, or removing tapes from, an automated tape library and either storing them on a shelf or sending them to a secure external service provider. If that data is properly scanned prior to being backed up or archived to ensure it is free of infection, it offers certainty that a corruption-free copy of data exists. If a ransomware attack occurs, the organization can confidently fall back on a reliable copy of its data – and avoid any ransom demands.

Effectively Combatting Ransomware
There is no silver security bullet that will 100% guarantee freedom from ransomware. It is truly a multi-faceted strategy. Implementation of best-of-breed security tools is certainly necessary. But they must be supported by the steadfast application of backup and patching best practices and the addition of a tape-based air gap.

CISA, the FBI, and cybersecurity insurance companies all recommend offline, offsite, air-gapped copies of data. This can be achieved cost-effectively with today’s removable, and highly portable modern tape technology. The boards of publicly traded companies will likely want to do whatever it takes to demonstrate compliance with best practices to meet the SEC requirements. This should include air-gapped tape as part of a prudent and comprehensive strategy. A best practice in these cybercrime times, indeed!