Blog

The Sustainable Preservation of Enterprise Data, a New Report by John Monroe of Furthur Market Research and Brad Johns of Brad Johns Consulting LLC

Reading Time: 4 minutes

John Monroe of Furthur Market Research, a long-time storage industry expert and former Gartner analyst, together with Brad Johns, storage industry expert on TCO and energy consumption, recently published a new report entitled “The Sustainable Preservation of Enterprise Data”. This report is a follow-up to John’s most recent report, “Preservation or Deletion: Archiving and Accessing the Dataverse” March 2023, and his initial report entitled “The Escalating Challenge of Preserving Enterprise Data”, August 2022. The new report is co-sponsored by Cerabyte, Fujifilm, and IBM.

This new and in-depth report looks at refined forecasts for enterprise storage capacity shipments through 2035 and the growing installed base of enterprise storage comprised of enterprise-grade SSD, HDD, tape and future emerging technologies (new forms of tape, ceramics, DNA, optical, silica, and others). The findings and conclusions in this report point to the fact that enterprise storage will consume more and more of the available data center power budget and that IT managers must soon proactively deploy fewer SSDs and HDDs and more tape and enterprise emerging storage technologies in the future. This will be required to be in alignment with the total availability of energy, constrained IT budgets and ecological goals. Below are some summaries and excerpts taken from the report and a link is provided to view/download the full report.

A Dataverse of Stunning Dimensions

At the end of 2022, a year in which storage demand declined in unprecedented ways, the dimensions of the active installed base of enterprise data stored on SSD, HDD, and tape media still grew to 4.8 zettabytes (or 4.8 thousand exabytes, or 4.8 million petabytes), up a staggering 53x over the 91,000 petabytes (or 91 exabytes) in 2010. Despite another year of downturn in 2023, the authors still estimate the active installed base of enterprise data will exceed a massive 40 zettabytes in 2035, up more than 475x over 2010.

Cool, Cold or Frozen Data Dominates

The problem with all of this enterprise data is that it is perceived to be too valuable now, or potentially will be too valuable in the future, to be deleted. According to the authors, at least 70%, or more probably 80% of enterprise data will become cold after 60 days and will continue to be “cool”, “cold” or “frozen,” with infrequent access times of minutes to days to weeks to years to decades, with little or no need for the performance of SSDs and HDDs, but with greatly expanding needs for Sustainability, Immutability, and Security (SIS), which SSDs and HDDs can neither cost effectively nor power efficiently fulfill.

Concern for Data Center Energy Consumption

The power demands of enterprise storage will continue to increase as a percentage of the overall data center energy budget. The report shows a shift in the percentage of the data center energy budget dedicated to storage from 17% in 2020 to 29% in 2035.  According to the authors, data center managers must learn to integrate more cost-effective and power-efficient storage technologies. There are already a multitude of CO2 emission compliance regulations in place throughout the world (with much stricter regulations in Europe) and growing scarcities of total available energy for datacenters in many areas. Healthy ecosystems have become more crucial considerations in all IT purchasing decisions, and many data center managers will soon be forced—by upper-level management or by compliance regulations—to use tape and various enterprise emerging technologies as ultra-low-cost, sustainable storage alternatives. The report shows that tape and emerging enterprise emerging technologies, also referred to as the “active archive” tier by the authors, will consume 99% less energy than primary storage tiers of SSDs and HDDs.

Total Cost of Ownership Savings and a Shifting of Exabytes

The rapid growth of the dataverse creates not only energy consumption and CO2 emissions challenges but also cost challenges. The costs of managing multi-zettabytes over increasingly lengthy time periods will continue to swell, causing a steady migration of data to the active archive tier. In 2035, the authors project that the 5-year costs per terabyte for an SSD system will be 33x (up from 16x in 2020) and an HDD system will be 8x (up from 2.4x in 2020) compared to the 5-year cost per terabyte for an active archive system. Based on the 2023 CapEx and OpEx estimates in the report, for every exabyte of cold or frozen data moved from HDD to tape storage, total costs can be reduced by more than $16 million over five years. The estimated annual energy costs will also drop by almost $1 million per exabyte, and annual CO2 emissions can be reduced by almost seven kilotons. These substantial cost advantages combined with far lower energy consumption, lead the authors to believe that tape and enterprise emerging technology shipments will display consistent growth through at least 2035 and will exceed combined SSD+HDD exabyte deliveries in 2034.

In Conclusion

With the advent of new tape and enterprise emerging storage technologies, the authors have forecast that active archive shipments will expand to comprise more than 50% of the fresh enterprise zettabytes delivered in 2034 and 2035. In the cool, cold and frozen enterprise data layers—which have little or no real need for the performance of SSDs or HDDs, but have greatly expanding needs for Sustainability, Immutability, and Security—the most cost-effective and power-efficient technologies will inevitably prevail, according to the authors, because they make the greatest fiscal and ecological sense.

To read the full report:

http://furthurdata.com/wp-content/uploads/2024/02/Sustainable-Preservation-of-Enterprise-Data_V13.pdf

Read More

Looking Back at Storage in 2023 and Predictions for 2024

Reading Time: 7 minutes

Storage industry analysts are saying that 2023 will be remembered for its historic downturn in demand. This may be so, due to hyperscaler digestion of previous year’s capacity shipments. But a few things remain constant, such as the growth of data driven by the proliferation of new applications in the digital data sphere and things like data intensive AI/ML. You can also add in the steady expansion of IoT including video surveillance applications. Another constant is the increasing value of data that users want to keep more of and for longer periods of time. Users also want ready online access to that data giving rise to the popularity of cost-effective and energy-efficient active archive solutions. So here are my highlights for 2023 and really bold predictions for 2024!

Read more

Read More

Top 5 Reasons Why Offsite and Offline Data Tape Vaults are Still Thriving

Reading Time: 6 minutes

I recently had the opportunity to visit a very unique data tape vault run by Vital Records, Inc. The location I visited is in Roxbury New Jersey, about an hour drive from New York City. What makes this tape vault known as VRI Roxbury, so unique is that it is 125,000 square feet of vault space situated between 30 and 50 feet underground. It was originally built by AT&T as a hardened command center bunker in the 1960’s. The facility is an intriguing blast from the past with relics of AT&T’s occupancy tastefully preserved. It was built to withstand natural disasters such as hurricanes, tornadoes, floods, wildfires or dare I say, a nearby nuclear blast. In such an event, AT&T could continue to support the telecommunications needs of its clients, including the U.S. Military. So no expense was spared in building what is truly an engineering marvel below ground.

Vital Records purchased the facility in 1995 upon its decommissioning by AT&T and repurposed the space for protection and preservation of valuable enterprise data, most often in the form of millions of removable/portable data and video tapes. To say that the facility is fascinating would be an understatement. It is however, non-descript, at least upon arrival. VRI Roxbury is discreetly perched in the middle of desolate woods, atop a slight rise in the landscape, some 1,100+ feet above sea level, with nothing but a nameless security gate, a freshly painted parking lot, and a small anonymous structure housing an elevator entrance to accommodate pre-screened visitors and authorized employees at any time of day, 24/7.

Truth be told, this was not my first visit to VRI Roxbury. I had toured the facility some 20 years earlier while working for another data tape manufacturer. And while the facility has kept up with modern innovations such as security protocols including iris scans, temperature and humidity monitoring, hi-def video surveillance, new and improved inventory management techniques, it still essentially provides the same services today that it did 20 years ago. However, given several critical market dynamics, these services are more relevant today than ever before.

Read more

Read More

Leveraging LTO Tape Technology in Video Surveillance to Create an Active Archive

Reading Time: 4 minutes

As both an active archive and tape evangelist, I’m excited to share how LTO (Linear Tape-Open) tape technology can transform video surveillance storage into a powerful, affordable, and long-term active archive solution. While there is a desperate need for more storage to support the proliferation of video surveillance applications, many in the video surveillance industry view the concept of “archive” as a burdensome process. But when done right with easy-to-use LTO tape systems, it becomes a strategic advantage in the form of an active archive.

Read more

Read More

Executive Q & A with Michael Arnone, Director of Marketing, FUJIFILM Data Storage Solutions

Reading Time: 4 minutes

How long have you been working at Fujifilm and what is your role in the company?

Michael Arnone - Director of Marketing

I have been with FUJIFILM Data Storage division for 3.5 years now as Director of Marketing for the FUJIFILM branded Linear Tape Open (LTO) product line, and I’m located at the FUJIFILM North America headquarters in Valhalla, NY. Prior to being with Fujifilm, I spent 13 years in business aviation marketing making sure that sales take off!

What’s do you like most about your job?

I have really enjoyed installing a digital marketing infrastructure from the ground up. This is what we call the “DX project” and it involves a lot of new technology, processes and organizational improvements. This allows our sales & marketing teams to be more efficient and results in a better customer experience when seeking information about our products, services and value proposition. But I also like the creative side and the development of content that we use in the DX project.

Can you talk about some of your recent marketing campaigns?

Our current campaign is called “Built on Tape” and started in early 2023. This ANA Award-winning campaign features eye-catching creative and is designed to build awareness for the fundamental advantages of modern data tape. We believe organizations can build solid storage strategies with tape as a building block especially when it comes to cool or cold data. Hopefully readers of this blog page will have seen our banner ads throughout the IT world. 

 

Read more

Read More

5 Reasons to Integrate Modern Data Tape in Ransomware Protection

Reading Time: 5 minutes

The IT industry is often described as “dynamic”. That is to say, constantly changing, and evolving. There is always a “flashy new thing” to grab our attention and distract us. That may be the case when it comes to data storage. With relatively new and flashy things like SSDs, who’s had the time to pay attention to good old tape technology and the its role in ransomware protection?

Actually, lots of big data managers have been paying very close attention to tape technology these days. The largest active archives and archival cloud services on the planet are based on modern generations of tape storage. For everyone else, there is a killer app that is rapidly raising awareness for good old tape and that is ransomware protection.

Leveraging the low data storage cost, removability and portability of today’s highly advanced tape technology turns out to be a great way to get copies of mission-critical data offline and offsite for the inevitable day when cyber criminals take control of an organization’s network and demand a hefty ransom payment.

As National Cybersecurity Awareness Month is upon us, it is worth reviewing the cybersecurity advice and best practices recommended by the government, regulatory agencies and insurance companies. So here are five reasons why data tape backups should be part of every organization’s cyber security and ransomware protection plans:

Read more

Read More

It’s Prime Time for Tape for Secondary Data Storage

Reading Time: 2 minutes

Big data, artificial intelligence, machine learning, video surveillance, and social media are among some of the biggest trends in the technology industry driving the creation of massive data sets that need to be managed and retained.

A new report from the Tape Storage Council: Tape Is Primed for The Rise in Secondary Storage, looks at the current data growth and economic factors driving the demand for advanced solutions to effectively contain Petascale and Exascale requirements. Many organizations continue to store this data on more costly to operate HDDs (hard disk drives) which require constant power and cooling to maintain reliable operations.

However, as digital data creation continues to grow at 25% or more per year, at least 80% of the world’s digital data is lower activity data optimally suited for secondary storage. Secondary storage is persistent storage designed to keep less critical and less active data on more economical, secure storage mediums that don’t need to be accessed as frequently as data on primary storage.

In response to this challenge, the tape ecosystem has significantly expanded its capabilities in recent years. LTO tape capacity continues to increase as new magnetic particles like Barium Ferrite and Strontium Ferrite will help to scale tape areal density for decades to come and current roadmaps signal that the trend of steady tape innovation will continue well into the future. It’s time to rethink existing data storage practices and take advantage of advanced magnetic tape for delivering the most sustainable, cost effective, highly scalable, and reliable mass storage systems.

For more information the ransomware-resilient, long-term data archiving benefits of tape storage and to download the full report, visit https://tapestorage.org.

 

 

 

Read More

New 50 TB Tape System a Bellwether for the Tape Industry

Reading Time: 4 minutes

Having lived most of my life in the Northeast, and having endured many cold and snowy winters, I was always jealous of the nice weather in California. Then to add to my jealousy, California was frequently referred to in the press as a “bellwether” state, particularly in politics. The term often applies to a geographic region where political tendencies might predict the eventual results for the entire country. In economics, a bellwether is a leading indicator of an economic trend.  When it comes to the data tape industry, I think it’s safe to say that the 50 TB tape system recently announced by Fujifilm and IBM is a bellwether for tape technology.  

 

Read more

Read More

Flape (Flash plus Tape) in the Spotlight Again at Flash Memory Summit

Reading Time: 4 minutes

The 17th annual edition of the Flash Memory Summit (FMS) was held at the Santa Clara Convention Center earlier this month with some 100 exhibitors and more than 3,000 registered attendees. FMS showcases the industry’s key applications, technologies, vendors, and innovative startups that are driving the multi-billion dollar high-speed memory and SSD markets. Started in 2006, FMS features the trends, innovations, and influencers driving the adoption of flash memory and other high-speed memory technologies that support demanding enterprise storage applications, high-performance computing, AI/ML, mobile and embedded systems from the edge to the core data center and the cloud.

Read more

Read More

LET’S DISCUSS YOUR NEEDS

We can help you reduce cost, decrease vendor lock-in, and increase productivity of storage staff while ensuring accessibility and longevity of data.

Contact Us >