FUJIFILM INSIGHTS BLOG

At least for now, climate change is getting worse. We actually had the hottest days on Earth this July with a record global average of 62.92 degrees Fahrenheit. That does not sound that hot but it’s an average including summer in the northern hemisphere and winter in the southern hemisphere. These were the hottest days since 1979 at least, and broke records previously set in 2016 of 62.46 degrees F.

Severe weather could be seen across the U.S. from record-setting triple-digit heat waves out West and down South plus record rainfall and flooding in the Northeast with some locations getting 10 to 12 inches of rain in a single day. Extreme weather can be found in Asia, Europe, really all over the world. Global warming plus an El Nino event where the Pacific Ocean is releasing excessive heat are to be blamed. Scientists are sounding the alarm again that we must curb carbon emissions or we can expect more of the same, only worse, in the years and decades ahead.

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Recently I had the opportunity to meet with a newly appointed Chief Sustainability Officer (CSO) at a major scientific research organization. In this new position that seems to be trending across many industries, this CSO has been tasked with the overall responsibility for understanding the organization’s energy profile and how its carbon footprint is spread across its many different departments and then to figure out what actions can be taken to help achieve its carbon reduction goals. With this understanding in place, the CSO will proceed to put downward pressure on the department heads to make meaningful change.

Given this background, the purpose of my call was to explain the role that today’s modern data tape can play in reducing power consumption and associated carbon footprint in data centers. Since this CSO really had no experience in large scale data operations, she was eager to listen given her need to start looking at every department to quickly identify opportunities for energy and carbon reduction. She will go after the low-hanging fruit first, but eventually no stone will be left unturned if her organization is to meet their aggressive sustainability goals.

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The National Association of Broadcasters (NAB) held their annual conference this week in Las Vegas. Some 68,000 attendees from broadcasters to screenwriters, advertisers and streamers, to producers and filmmakers were eager to learn about the latest in media and entertainment technology. Some 1,200 exhibitors set up shop in the Las Vegas convention center, including FUJIFILM with our FUJINON lenses, and Recording Media in the form of LTO tape technology.

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Reflecting on World Backup Day coming up on March 31st, I recall coming across the following quote that recently appeared in an industry newsletter from an IT executive that said:

“For years IT administrators have worked hard to back up an increasing tsunami of data, and with each passing year, that has become harder to manage. In some cases, backup has been abandoned altogether. That is a precarious place to be.”

Indeed, a very precarious and dangerous place to be considering the increasing value of data for data-driven organizations. Today’s modern and highly advanced data tape systems can help solve the problem.

Here are five of the top reasons why tape should be part of the backup process:

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Ransomware continues to be a big concern for IT professionals and corporate stakeholders as this lucrative criminal activity promises to be with us for the long term. Research from Kroll found that the financial toll suffered courtesy of a significant cyberattack amounts to at least $5 million per attack. In about one-third of cases, it cost organizations between $10 million and $25 million. 16% said it amounted to more than $25 million. This total includes loss of market valuation. When a company is attacked, there is widespread PR fallout to contend with. Customers, partners, and investors hear about it and become wary. Stock prices fall, attrition rates increase, and new business is difficult to obtain. It takes time to ride the wave of negative publicity.

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John Monroe, a long-time storage industry expert and Gartner analyst turned independent consultant, recently published a new report entitled “The Escalating Challenge of Preserving Enterprise Data”. The report, co-sponsored by Fujifilm and Twist Bioscience, looks at the supply and demand for SSD, HDD and tape technologies from 2022 to 2030. The findings and conclusions in John’s report are surprising to say the least and should serve as a wake-up call for executives in both the end user and vendor communities. Below are some summaries and excerpts taken from the report and a link is provided to view/download the full report.

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Modern tape storage has long been recognized for its low cost. Several analyst white papers have been published that demonstrate the low cost of storing data on tape. For example, “Quantifying the Economic Benefits of LTO-8 Technology” is a white paper that can be found on the LTO.org website. However, occasionally a storage solution provider publishes a white paper that claims to show that their solution is less expensive than tape storage for a particular use case. A good example is a recent white paper published by a disk-based backup-as-a-service provider who will remain unidentified out of respect for what they do. For the purpose of this blog, let’s call them “BaaS.” So let’s dig into their analysis which makes several assumptions that result in higher costs for tape storage than most users would experience.

Total Cost of Ownership (TCO) Process

The first step in developing a Total Cost of Ownership (TCO) estimate is the determination of the amount of data to be stored. The BaaS whitepaper separates the amount of primary data, which we wish to protect, from backup data, which is the data physically stored on the backup media. They estimate the amount of backup data residing in the tape library to be two to four times the primary data. This is due to their use of the old daily/ weekly/monthly/ full backup methodology for estimating the amount of backup data. The result is that two to four times the amount of primary data ends up being stored on tape, raising the tape hardware and media costs by two to four times.

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