Optimizing Object Storage with Tape Archiving Software: Executive Q&A with Chris Kehoe, Director of Sales & Marketing

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In this executive Q&A, Chris Kehoe, Director of Sales & Marketing, discusses his role at FUJIFILM Recording Media U.S.A. and how the company’s Object Archive software helps solve a major customer pain point as data continues to grow yet resources and budgets do not.

Q: Tell us about your role as Director of Sales and Marketing for Fujifilm’s Data Management Solutions?

As the Director of Sales and Marketing for Fujifilm’s Data Management Solutions, I’m tasked with bringing Fujifilm’s Object Archive software product to the North American market. This includes implementing a sales and marketing strategy for specific target markets.  My team provides full support for demand generation, sales, and post-sales activities such as installation and support.  There are two major focal points in these roles; the first is building and implementing a focused, market-based approach ensuring our product values intersect the market and customers’ needs.  The second is ensuring the best customer experience while working with Fujifilm products, people, and resellers.  This includes on-the-street sales and engineering readiness and customer support capabilities to ensure a fully capable delivery of exceptional customer satisfaction.

“Object Archive delivers low-cost storage and high reliability for long term data archiving and preservation,” – Chris Kehoe

Q: What are the key features and benefits of Object Archive software?

Object Archive software operates like an on-premise cloud archive service through its simple-to-use S3 API and cross-organization and multi-tenant capabilities.  By leveraging today’s highly advanced data tape, automated tape libraries, and state-of-the-art software, Object Archive delivers low-cost storage and high reliability for long-term data archiving and preservation. This solves a major customer pain point as data continues to grow yet resources and budgets do not.

Q: What is your basic go-to-market strategy and what are your key target markets?

Our basic go-to-market strategy is to sell Object Archive into the North American market through Fujifilm’s VAR channel.  One of our primary targets is the computational science and digital preservation departments inside of the non-profit research, research universities, and government labs. These customers have a critical need to properly classify data and to move that data as it ages and cools to the right storage, at the right time and cost. Object Archive supports that strategy very effectively.

Q: What’s your perspective on tape technology and its future?

Tape technology is uniquely suited as the only technology that has the capability to scale in terms of the capacity that is required to specifically meet the long-term retention needs resulting from the significant projected growth of data.  There is no other solution that can achieve similar cost, performance, and retention metrics. Tape has a significant advantage when it comes to TCO, has plenty of performance for the profile of data that it stores and protects, and a long archival life beyond what is probably needed. Add to that best-in-class reliability and the benefit of the lowest energy-consuming data storage solution available. That’s important at a time when sustainability and climate change are becoming a priority for just about everyone.

Q: What is your perspective on cybercrime and the benefits of air gap?

Air gap is a no brainer for tape systems, since the beginning of its development, tape has been designed and used to manage and protect data against online and physical threats and disasters. Moving a copy of your data to offline tape means that this data is no longer connected to the network, it’s removed from the threat matrix of online attacks.  Moving a copy of your data to a secure offsite vault will protect your data from numerous threats and disasters. It has always been a best practice across all organizations to have a fully protected copy of data offline.  This is even more critical today since the threat of cybercrime and ransomware is not going away anytime soon. In fact, it will only continue to increase and we’re glad to help our customers protect themselves.

For more information, visit https://www.datastorage-na.fujifilm.com/object-archive

Rich Gadomski

Head of Tape Evangelism

As Head of Tape Evangelism for FUJIFILM Recording Media U.S.A., Inc., Rich is responsible for driving industry awareness and end user understanding of the purpose and value proposition of modern tape technology. Rich joined Fujifilm in 2003 as Director of Product Management, Computer Products Division, where he oversaw marketing of optical, magnetic, and flash storage products.

Previously Rich held the position of Vice President of Marketing, Commercial Products, where he was responsible for the marketing of data storage products, value added services and solutions.

Rich has more than 30 years of experience in the data storage industry. Before joining Fujifilm, Rich was Director of Marketing for Maxell Corp. of America where he was responsible for the marketing of data storage products. Prior to that, Rich worked for the Recording Media Products Division of Sony Electronics.

Rich participates in several industry trade associations including the Active Archive Alliance, the Linear Tape-Open Consortium (LTO) and the Tape Storage Council. Rich also manages Fujifilm’s annual Global IT Executive Summit.

Rich holds a BA from the University of Richmond and an MBA from Fordham University.

FUJIFILM Recording Media U.S.A., Inc., is the leading manufacturer of commercial data tape products for enterprise and midrange backup and archival applications and provides long term data storage products and software through its FUJIFILM Data Management Solutions team.